Your guide to effective keyword research
Before you can launch a successful keyword-based search engine optimisation campaign, you need to come up with a set of keywords that web users are likely to search for and which have a high level of relevance to your business. This process is often referred to as ‘keyword research’. Here at LSG Creative, we want to empower you to construct the most effective SEO strategy possible. That’s why we’d like to provide you with some of our top tips for carrying out keyword research.
1. Embrace multiple analytics tools
Web analytics tools enable you to find out what keywords ordinary web users are searching for as quickly as possible. These tools are incredibly powerful. You can use them to find the most popular keywords on the web or simply unearth the ones that relate directly to your business sector, products or services. We suggest using a variety of different analytics tools instead of just one. This will allow you to gather the widest possible range of potential keywords. You can also use one tool to verify the results you get from another. This will help you avoid obsolete and underused keywords.
2. Approach the keyword creation process from multiple angles
It’s easy to just focus on one aspect of your business when creating keywords, but this can limit the efficacy of your SEO campaign. By approaching keyword generation from a wide variety of angles, you can ensure that you have a selection that will be searched for an equally wide variety of web users. Create keywords that relate to your business and sector, not just your products and services. It’s also worth creating keywords that relate to your target demographic, even if they only have a tangential connection to your business.
3. Make friends with the thesaurus
Using online thesauruses (or even physical ones) is a great way to expand on a keyword and come up with viable alternatives. It’s a good idea to have several similar or synonymous keywords, because not everyone searches for the exact same phrases. Different people have different ways of phrasing their search queries. You will need to anticipate this if you want to attract them all to your site.
4. Don’t overdo it
While it’s important to have a wide range of keywords, you don’t need hundreds of them. If you try to include too many keywords on your site, you can end up ‘stuffing’ your content with them, which can backfire. Once you’ve created a list of possible keywords using the tips in today’s blog, choose a few to focus on. The exact number you choose to focus on should reflect the overall size of your site.
Here at LSG Creative, we’re passionate about search engine optimisation, so if you need help with your keyword research, get in touch with us today.