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Author: lsgcreative

Content marketing is one of the most popular and effective parts of a business digital marketing strategy. With a huge increase in content marketing in recent years, ensuring you are generating engaging, eye-catching content will be key to a successful online strategy throughout 2017. Each piece of online content you create needs to be optimised for search engines, to ensure your website is pulled to the top of a page when the search results are listed....

Search engine optimisation is a varied discipline that comes down to two factors, on-page and off-page. On-page SEO ranking factors refer to any undertaking that optimises an actual web page to make it attractive to search engines. This includes the content of the page itself, as well as its architecture and its HTML. Off-page factors are those that are influenced by readers, visitors and publishers, these factors include social shares, trust and links. In this article,...

Creating new and exciting content ideas that will help not only boost your authority in your industry, but also help you attract your relevant audience through the search engines, can be tricky.There’s more to creating a really great title than stuffing in the most keywords possible. It’s about understanding what your audience is searching for and then creating content that appeals to their search queries. How can you do that? Check out these three tools.Answer The...

Search Engine Optimisation is not just keywords and backlinks. Website functionality is a huge factor in when it comes to Google and other search engines. SEO can be broken down in to the core areas of 'offsite' and 'onsite' optimisation.Offsite OptimisationOffsite optimisation can be briefly described as the process of improving a website’s trust by obtaining high-quality inbound links and social signals from other websites and social networks.Onsite OptimisationOnsite optimisation is the process of ensuring your...

Before you can launch a successful keyword-based search engine optimisation campaign, you need to come up with a set of keywords that web users are likely to search for and which have a high level of relevance to your business. This process is often referred to as ‘keyword research’. Here at LSG Creative, we want to empower you to construct the most effective SEO strategy possible. That’s why we’d like to provide you with some of...

If you decided to build a new home, you would build it based on what you like, need and how you want it to function. You would hope others would like it, but that wouldn't be a priority. A business website isn't like that.  We often find that business' design their websites in the same way. However, your website should perform based on the needs and tastes of the end user.  From the careful use of targeted...

The new Website Audit tool has been rewritten from the ground up. There are several new pages in the report:The overview page now shows the progress of every web page issue over time. The new page "Content topics" shows the most popular topics on the pages of a site. The new page "Duplicate content" shows the duplicate content of your website at a glance. The new page "Indexability" shows the indexability of the pages of the analysed website. The new...

If you’re not an SEO expert, the world of search engine optimisation can seem impenetrable. With meta tags, long-tail keywords and latent semantic indexing just some of the terms you might hear, it can be very tempting to just give up and walk away.But there are some very simple things you can do to boost your site’s rankings in Google, without feeling you need to resort to black hat techniques or voodoo.1. Start with your websiteYour...

Twitter is an incredibly powerful social media platform, but many people are not reaping all the rewards this wildly popular site has to offer. In business we all know the importance of both SEO and social media management, but many people underestimate how often they go hand in hand. Twitter is a fine example of this. Your Twitter profile is a phenomenally powerful tool in your SEO arsenal if you use it correctly...