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Author: lsgcreative

Search Engine Optimisation is not just keywords and backlinks. Website functionality is a huge factor in when it comes to Google and other search engines. SEO can be broken down in to the core areas of 'offsite' and 'onsite' optimisation.Offsite OptimisationOffsite optimisation can be briefly described as the process of improving a website’s trust by obtaining high-quality inbound links and social signals from other websites and social networks.Onsite OptimisationOnsite optimisation is the process of ensuring your...

Before you can launch a successful keyword-based search engine optimisation campaign, you need to come up with a set of keywords that web users are likely to search for and which have a high level of relevance to your business. This process is often referred to as ‘keyword research’. Here at LSG Creative, we want to empower you to construct the most effective SEO strategy possible. That’s why we’d like to provide you with some of...

If you decided to build a new home, you would build it based on what you like, need and how you want it to function. You would hope others would like it, but that wouldn't be a priority. A business website isn't like that.  We often find that business' design their websites in the same way. However, your website should perform based on the needs and tastes of the end user.  From the careful use of targeted...

The new Website Audit tool has been rewritten from the ground up. There are several new pages in the report:The overview page now shows the progress of every web page issue over time. The new page "Content topics" shows the most popular topics on the pages of a site. The new page "Duplicate content" shows the duplicate content of your website at a glance. The new page "Indexability" shows the indexability of the pages of the analysed website. The new...

If you’re not an SEO expert, the world of search engine optimisation can seem impenetrable. With meta tags, long-tail keywords and latent semantic indexing just some of the terms you might hear, it can be very tempting to just give up and walk away.But there are some very simple things you can do to boost your site’s rankings in Google, without feeling you need to resort to black hat techniques or voodoo.1. Start with your websiteYour...

Twitter is an incredibly powerful social media platform, but many people are not reaping all the rewards this wildly popular site has to offer. In business we all know the importance of both SEO and social media management, but many people underestimate how often they go hand in hand. Twitter is a fine example of this. Your Twitter profile is a phenomenally powerful tool in your SEO arsenal if you use it correctly...

Important Google Update - Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might...

A new website created named pplfinder.co.uk has the ultimate aim of reuniting long lost friends with a transparent pricing system allowing people in the UK to pay a one off fee to find missing loved ones. What is even better is that if PPLFinder do not find your missing person then you do not have to pay a penny. The website hosted on Wordpress allows customers to answer a series of questions which helps PPL finder start the...

Are You Ready for the Big Changes Coming to AdWords? You have probably already got the picture that Google stands still for nobody and that change is the order of the day, virtually every day. To understand why, it can pay dividends to step back a few paces and look at the bigger picture. Ask yourself the question “What is Google all about?” The answer is very simple. As a search engine Google is there to help you,...